Link building is one of the most efficient search engine marketing strategies for both increasing the number of visitors to a website and improving the rankings of a website in organic search results.
For those of you looking to find out more tips on how to maximize the results of their link building strategy, we have put together a list:
1. Link to the sites your competitors are linking to!
Once you have identified your main competitors based on the industry you are operating in and on using the same keywords, you can easily find out which are the websites linking to them. Chances are the websites linking to your competitors will also be interested in linking to you, provided you are just as good as competition.
However, some backlinks might come from directories and sponsored links. In this case you can simply submit your own website to those directories or invest part of your budget in sponsored links.
2. ‘Content is King’ – Create top-quality content!
The uniqueness and quality of your content is essential in building an effective link building strategy. Most powerful way to get others to link to your website is by creating high-quality content.
3. Use Social Media Platforms for LinkBuilding!
Social media sites are powerful not only for promotion, but also for your link building strategy. They are great for both click-thru traffic and helping your search engine rankings.
Some of the major sites that could be used for getting traffic and links back are:
* Squidoo.com
* Hubpages.com
* Twitter.com
* Digg.com
* Del.icio.us
* Wikipedia (offers high quality backlinks, but difficult to obtain)
Search engines have been offering lately a high importance to social media sites and links coming from them. For example, if you set up a Twitter profile and begin “twittering” the Googlebot wil soon be crawling it. It is therefore, a freat way to get your sites indexed in the search engines, or letting the search engines know when you add new content to your page or your other social networking sites.
4. Use Blogs & Feed directories for Link Building!
A very efficient way to get more links back to your website is to submit your site to all relevant RSS feed and blog directories.
Few popular directories include:
* Technorati
* Google Blog Search
* Bloglines
5. Build content to get links (Link baiting)!
Focus your effort on creating interesting and useful content! Sometimes making people want to link to you naturally is the best strategy.
6. Directory submissions!
Submitting your site to directories is an easy way of getting links. The links aren’t usually very good quality, but it’s a good place to start.
7. Article Writing & Submission!
Getting backlinks from article sites is one strategy that needs to be included for successful link building. One example of article site that is highly used at the moment is ezinearticles.com. There you can submit your own articles with links either inside your article or at the bottom of the article in what’s called an “author box”. Apart from getting a link back from the particular article site you are posting on, you may end up getting hundreds of backlinks if your article is picked up by other websites from there. That is because according to the rules of the article sites the website owners can take your article from the article site and publish it on their own site, so long as they keep your links/ ‘author box’.
8. Location Use in Getting Link Opportunities!
For all businesses location is very important. Based on your location you might want to increase your presence and traffic on a particular target group. Therefore, submitting your site to any relevant local directories can provide valuable links and may help you to rank higher in regional searches.
9. Link brokers and purchasing links!
If you have a budget to invest in your link building strategy than you should consider purchasing links. However, keep in mind that Google is paying increasing attention to links that might be bought.
10. Forum & Community links!
Interacting in public forums and communities can be a great way to get links back to your site. Forums and blogs are hosting a large number of visitors, most of them trying to post their link while engaging in conversations or leaving comments. Not all forums are willing to except link, but as long as you are not spamming, most of them will.
Nevertheless, a high number of forums and blogs have a “nofollow” tag on their links, which effectively blocks the search engine spiders from counting the link as a vote.
11. Donations to charity!
Since charity websites usually have a good PR in Google and are generally well seen by all search engines, linking to them might give a boost to your link building strategy. In exchange for a donation most charity websites will probably be happy to offer you a link back from their homepage.
12. Social media and Web 2.0 links!
Simply by setting up your own presence on social media networks and linking back to your main site you can increase the efforts of your link building strategy. As with most things, you need to create some good quality content for your social media account, but this can be a very powerful tactic since these sites are often highly regarded by the search engines.
SysComm is a team of SEO experts with excellent knowledge of Internet Marketing, Search Engine Marketing, online reputation management and has been using white hat SEO techniques for years. We provide affordable SEO service packages which include creating Internet marketing strategies, SEO consultancy services and search engine marketing plans. Please contact us to discuss your Internet marketing strategies or to claim your free social media marketing analysis report today!
No comments:
Post a Comment